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Web design · Development · Ecommerce · Consulting

There's a Better Way.

Website design, custom development, ecommerce, and technical consulting from an independent designer and developer who started building for businesses at age 10. You work directly with the person doing the work. No account managers, no handoffs.

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Designing for businesses since age 10. Running them since junior high.

Experience

Experience You Can Build On.

I've been building websites and helping businesses succeed online since 2000, but my experience started long before that. At age 10, my dad had me designing logos for his products on an Apple computer. By junior high, I was running small businesses, and in college, I was making a living selling products on eBay.

That entrepreneurial background eventually led to running two sporting goods stores and their websites. Today, I combine decades of design, development, and business experience with modern technology to solve problems and help businesses grow.

  • 37+years in design
  • 27+years in web development and online business
  • 100sof websites and businesses served
Services

From First Websites to Complex Development Challenges.

Website Design & Redesign

Custom WordPress websites, responsive design, Elementor, complete redesigns, UX/UI, and website modernization.

Ecommerce Development

WooCommerce, Shopify, wholesale and B2B functionality, checkout customization, payments, shipping, and performance.

Custom Plugins & Integrations

WordPress plugins, APIs, class registration, booking engines, workflow automation, and Elementor MCP integrations.

Web Application Development

Custom applications, dashboards, business software, specialized workflow tools, and UX/UI.

Website Security & Technical Support

Cloudflare, malware cleanup, website recovery, DNS, email, hosting, migrations, and troubleshooting.

Maintenance, Performance & SEO

Updates, backups, monitoring, optimization, technical SEO, GA4, Search Console, Google Tag Manager, and conversion tracking.

Business Consulting

Website strategy, technical guidance, platform selection, UX improvements, ecommerce optimization, and business problem-solving.

Industries

Different Businesses. Different Challenges. Solutions That Fit.

Also experienced with
  • Spas & salons
  • Artists & art studios
  • Handyman
  • Landscaping
  • Healthcare
  • Professional services
  • Industrial
  • Real estate
  • Events
  • Specialty retail
Plugins & Apps

When Off-the-Shelf Software Doesn't Cut It.

  • Jackrabbit Class FinderCustom WordPress class discovery and registration integration.
  • WooCommerce Order SecurityCustom protection built to address suspicious order activity.
  • Hospitality Booking PluginsWordPress booking search interfaces and integrations.
  • Elementor MCP IntegrationSetup and integration for AI-assisted Elementor website management.
  • Pickleball AppA custom application for pickleball clubs, currently in development.
Jackrabbit Class Finder: filters for program, age, time of day and day, with class cards showing openings, schedule, coach, monthly price and a Register button
Jackrabbit Class FinderFilters, live openings, and a Register button on every class.
WooCommerce Order Security dashboard showing protection mode, rule matches, blocked and observed checkouts, and active rules
WooCommerce Order SecurityRules, protection modes, and a dashboard of matched checkouts.
Security & Technical Support

Website Problems? There's Usually a Solution.

Hacked site, broken checkout, email that never arrives, or a migration that went sideways. Modevfy tracks down the cause, fixes it, and sets up protection to help prevent a repeat.

  • Cloudflare
  • Malware cleanup
  • Site recovery
  • DNS
  • Email
  • Hosting
  • Migrations
  • Troubleshooting
Consulting

Sometimes You Just Need the Right Brain on the Problem.

Business and technical guidance from someone who has designed, built, and run online businesses.

Website strategy

What the site needs to do for the business, and what to build first.

Platform selection

WordPress, Shopify, or something custom, chosen for the job rather than habit.

Technical guidance

Plain-English answers about hosting, integrations, and what a fix will really involve.

UX improvements

Finding where visitors get stuck and making the path to contact or purchase clearer.

Ecommerce optimization

Checkout, product setup, shipping, and payments tuned so the store sells.

Business problem-solving

The problems that don't fit a category, worked through one step at a time.

Selected Work

Real Projects. Custom Solutions.

A look at website development, booking integrations, and custom functionality built around real business needs.

Austria Hof condo listing page with a photo gallery, check-in and check-out booking bar, and property detailsHospitality / Direct Booking

Austria Hof

Custom WordPress development for a Mammoth Lakes hotel and condo rental business. Built a property listing system with individual rental pages, filtering, and a Seekda/roommaster booking integration to help guests explore properties and book directly.

  • WordPress
  • Custom Property Listings
  • Booking Integration
The Breakers Room Options page with the custom reservation bar for dates, room type, and guestsHospitality / Custom Development

Breakers Long Beach

Website design and ongoing WordPress development for a hotel, including a custom RMS Cloud reservation bar with date selection, guest controls, and booking engine integration. The booking interface was styled to fit the website and simplify the path to reservations.

  • WordPress
  • Custom Booking Plugin
  • RMS Cloud
The Movement Center homepage with a Find their class button and fall session registrationFitness & Dance / Class Registration

The Movement Center

WordPress website improvements featuring a custom Jackrabbit Class Finder with guided class discovery, live class information, pricing, openings, and waitlists. The experience helps families find suitable classes and navigate toward registration.

  • WordPress
  • Jackrabbit Integration
  • Custom Plugin
Technology

The Platforms Behind the Work.

Platforms
  • WordPress
  • WooCommerce
  • Shopify
  • Elementor
  • Jackrabbit
  • Astro
Development
  • Custom plugins
  • Integrations
  • Web apps
  • iOS apps
  • Android apps
  • PHP
  • JavaScript
  • APIs
Design
  • Figma
  • Adobe
  • UX/UI
Hotel booking
  • SynXis
  • Skyware Systems
  • roommaster
  • Seekda
Infrastructure
  • Cloudflare
  • Hosting
  • Migrations
  • DNS
  • Email
Security & Care
  • Malware recovery
  • Security hardening
  • Performance
  • Backups
  • Updates
Analytics & SEO
  • GA4
  • Search Console
  • Tag Manager
  • Technical SEO
  • Conversion tracking
Why Modevfy

A Designer's Eye. Developer Skills. Business Experience.

A designer's eye

37+ years of design, applied to how a site looks and how people move through it.

Developer skills

Custom plugins, integrations, and applications when templates run out.

Business experience

27+ years running and growing online businesses, not just building them.

Let's talk

Have a Website, Idea, or Problem That Needs Solving?

Send a few details and you'll get a reply with next steps. Prefer to talk it through? New clients get a free 15-minute consultation.

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